If Henry Ford canvassed people on whether or not he should build a motor car, they’d probably tell him what they really wanted was a faster horse.

John McNeece (cruise ship designer)

This is a really insightful observation on change; and while a similar quote to this is attributed to Henry Ford – “If I had asked my customers what they wanted they would have said a faster horse”, it’s highly unlikely Ford actually said it.

The Quote Investigator always has great background on the source of well known quotes.

Outcomes Guru

Author Outcomes Guru

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